The firm will be known as etrinsic from Monday (15 April). Its e-commerce systems include COOOL (call off orders online), OASIS (obtain a source in seconds), and EI (electronic information) reporting.
Hollender, pictured with founder and chief executive Colin Davies, joined from Netgates Group, which provides e-commerce systems and web design. He has also worked for Canon and Xerox.
Have your say in the Printweek Poll
Related stories
Leadership transition
The Weedon Group appoints new managing director
Latest comments
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
New owner is 'patient, committed investor'
Shareholders green light Royal Mail takeover
Two other tenders also available
House of Commons contingency printing tender live
Wide-format's gala expo
Visionaries welcome
Global Print Expo