All 56 of the clubs across the UK and Ireland will have access to the marketing resource management (MRM) product Mtivity Plus. The software enables David Lloyd Leisure to create a template of marketing material for its clubs that can be accessed "wherever and whenever" it is needed for print jobs.
"In terms of monetary value, this is a mid-sized contract for us but it is important as David Lloyd Leisure is a very well known brand," said Mtivity chief executive Mat Atkinson.
He added that the system would give the marketing department closer working relationships with its suppliers. It would also enable printers to provide broader services such as minor artwork changes.
According to Atkinson the system has had "tremendous support from print partners" and the firm is set to secure a contract from a "major pan-European client off the back of those suppliers".
