It is comparable to Bobst, which is double the price, said Vincent Eigden, owner of IMG Brausse Europe, a German-based firm that has the kit made in China.
Launched at Drupa 2004 and boasting 30 sales across Europe, it offers pre-loading and non-stop feed and delivery.
Andrew Pearman, sales manager at UK supplier Technical Solutions in Stoke on Trent, said: Its no longer a swearword to be called Chinese: the machine has a high specification.
We aim to be the second-most popular die-cutter in Europe next to Bobst, only you can buy two of these for a Bobst equivalent.
First UK install for Brause 1050SE
The London Fancy Box Company has installed the UKs first IMG Brausse 1050SE die-cutter.The Dover firm spent around 170,000 (255,000) on the kit, which runs at 7,500 sheets an hour.