The software uses InDesign or QuarkXPress templates and a FileMaker Pro database to automate artwork production.
"We are moving from being a service-based company to a product-based one and distribution is the most effective route to market," said StorePoint International managing director Mark Alford.
Filetransfer believes PointandGo software complements its products including Uploader web-based file transfer and web-based pre-flight tool PrintSure.
StorePoint International is based in Hampton Wick, Middlesex. Clients include Vertis pre-press wing Fusion, marketing agency Comma, Tesco and Next Directory.