Overseas subscribers, in particular those in the US, will be able to access the magazines content sooner than is possible via the printed version. This is expected to help retain and boost subscriptions by giving subscribers more timely access.
This is not a new medium, its just delivering it by a different means, said Haymarket Motoring & Specialist Publications managing director Simon Daukes.
Autosport will go live with the software by the end of this month.
ActiveMagazines European distributor is Applecart, part of Fresh Media Group, which includes London pre-press firm Colour Systems (PrintWeek, 21 August).
Haymarket also publishes PrintWeek.
Have your say in the Printweek Poll
Related stories
Latest comments
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
New owner is 'patient, committed investor'
Shareholders green light Royal Mail takeover
Two other tenders also available
House of Commons contingency printing tender live
Wide-format's gala expo
Visionaries welcome
Global Print Expo