Overseas subscribers, in particular those in the US, will be able to access the magazines content sooner than is possible via the printed version. This is expected to help retain and boost subscriptions by giving subscribers more timely access.
This is not a new medium, its just delivering it by a different means, said Haymarket Motoring & Specialist Publications managing director Simon Daukes.
Autosport will go live with the software by the end of this month.
ActiveMagazines European distributor is Applecart, part of Fresh Media Group, which includes London pre-press firm Colour Systems (PrintWeek, 21 August).
Haymarket also publishes PrintWeek.
Have your say in the Printweek Poll
Related stories
Latest comments
"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"It's amazing what can be found on the "web" nowadays!"
Up next...
Replacement 'will be operational later this year'
Walstead makes decision on Bicester 64pp
'Ridiculous decision'
Unite “prepared to fight” on proposed DS Smith site closure
Also helps mitigate volatile energy prices
