ePS partners with Picsart for MarketDirect StoreFront

MarketDirect StoreFront is a purpose-built web-to-print platform
MarketDirect StoreFront is a purpose-built web-to-print platform

MIS and workflow specialist eProductivity Software (ePS) has embedded the Picsart Create Editor into its MarketDirect StoreFront Print e-commerce platform.

The new collaboration will see users gain access to Picsart’s full design suite, allowing them to natively create and optimise designs directly on the e-commerce site.

ePS said the partnership aims to accelerate the growth path of its customers, “unlocking new creative solutions and business and revenue opportunities”.

MarketDirect StoreFront is a purpose-built web-to-print platform designed to power print businesses of all sizes. With support for a wide array of print, non-print, inventory, digital, and rental products, it is described as a “one-stop e-commerce shop” for printers looking to grow their business.

The integration of the Picsart Create Editor into MarketDirect StoreFront provides ePS’ customers with an extensive library of pre-designed marketing and communications templates.

Users can also modify any aspect of the base design by changing text, fonts, images, shapes, colours, and more. Advanced photo editing, effects, and AI tools enable the quick creation of one-of-a-kind designs.

Once the design is complete, users can choose from a variety of print options like substrates, inks, and coatings, get a final proof and price, and add to cart.

“ePS’ customers don’t just want the ability to create personalised visual products and services, they want an intuitive and seamless process to do it, which is the key to this partnership,” said Greg Shomstein, chief revenue officer at Picsart.

“Our world-class creative tools are embedded within an easy-to-use editor that anyone can use, enhancing the opportunity for ePS customers to grow their customer base and revenue, adding end-users with no design experience.”