Marketing services director James Marsland said the company was close to completing beta testing on DocuMarketing Mobile, which uses PDA or mobile technology. It takes away the need for point-of-sale stock and enables the client to update or change a campaign overnight, he said.
The company also plans to launch DocuMarketing one-to-one, which its currently using in-house as a tool to generate sales.
Through the delivery of personalised material, such as a poster, the customer is encouraged to visit the senders website. Once online, a message will be triggered to the salesforce.
Marsland said one-to-one would go into beta testing in January and be ready for the market in February.
Documedia has also produced all the latest marketing material for fashion store Monsoon, amounting to 250,000 over four months.
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