It has signed up to HP's "Go to Market" strategy, which targets production of on-demand marketing materials, on-demand printing of manuals and photographic applications.
ProCo director of sales and marketing Graham Congreve said the digital and DM market was experiencing "substantial growth" thanks to the "creative potential of the platform".
The firm also unveiled its new logo at a launch event last Friday (1 July) for more than 150 clients and staff at the factory, which also contains three brand new MAN Roland presses.
DM and digital to be focus for ProCo rebrand
ProCo has launched its revamped branding strategy after completing its move to a 5,000m sq factory in Sheffield. The B2 firm, which houses the UKs first HP Indigo 5000 digital press, has also revealed plans to target the print-on-demand arena in a bid to grow its digital business.
