Digital theme for HP stand

HP has unveiled further plans for its Ipex stand, which will fall under the theme "Your digital difference".

Eight application-based zones will demonstrate HP's digital offerings for marketing collateral, direct mail, books and manuals, photo speciality, labels, flexible packaging, indoor and outdoor signage and industrial wide-to-super-wide format.

The company will also launch its Indigo w3250 press at Ipex, the first seven-colour digital web-fed press for high-volume direct mail and publishing applications.

HP also plans to launch its Indigo Production Stream Server powered by Creo.