Two new areas a wide format zone and a digital packaging zone are planned for the event which will take place on 26-28 October 2004 on the ground floor and level one of Olympia 2.

A number of major firms who did not exhibit at the 2003 event have already signed up for this year's show. Among these are Turning Point Technologies and Litho Supplies, who represent manufacturers including Apple, Agfa, Epson and Screen.

The event will also feature business advice centres and supplier showcases and a digital print shop, where visitors will be able to watch print jobs as they are processed.

"Visitors can bring their own data and watch their jobs being outputted in real time. We'll also be doing more fun things this year like business cards and desk calendars," said Louisa Theobald, sales director at IIR Exhibitions, the company organising the event.

Other major players exhibiting at the event are Canon UK, Duplo International, Apex Digital Graphics, GAE and Tharstern.