Delta seals BVI PoS contract

News by

02 May 2002

Delta Display, the London-based designer and producer of point-of-purchase and outdoor advertising, has entered into a rolling contract with Buena Vista International (BVI) to promote its films throughout Europe.

Delta, which is number 171 in the PrintWeek Top 500, produced promotional material for Monsters Inc and has just completed PoS standees for BVIs new film, Lilo and Stitch, to go into 450 cinemas in the UK and over 2,000 in Europe.

The 2,500 sets include a standee, a 4m2 banner and six window sticker images.

Delta managing director Mike Phillips said: The standees were produced on our Roland 800 and 900 presses. And from print to finishing, packing and distribution, all the work was done in-house.

The MAN Roland 900 six-colour, large-format press was bought recently as part of a 4m investment (PrintWeek, 19 April).

Few PoS companies have the technical capacity and the human resources that we have to manage a project from start to finish, said Phillips.

Delta said it had doubled its turnover in the last two years to around 25m and its number of employees has tripled to 250.

Story by Rachel Barnes