Coveris rebrands Amberley

Amberley's new website
Amberley's new website

Coveris has completed the rebrand of its Amberley Labels business to cement its circa £3.5m spend to fuel growth and give the decorative label specialist a second production facility.

The centre of the spend was refurbishing Coveris’s Tenon’s Way, Boston, Lincolnshire label facility, which became Amberley Labels Boston and rolled out two new MPS label presses.

“Having spent the last 18 months developing and investing in the Amberley business behind the scenes, we’re really excited to bring the two sites together with all of our hard work culminating in a new world class brand,” said Dennis Patterson, business unit president, Coveris Graphics, Labels & Board division.

“As a manufacturer of award winning, responsible labels for leading brands, we felt it was our duty to match this and we hope that our new identity delivers value to our client base in the same way that their brands do to us.”

Coveris acquired Blandford, Dorset based Amberley last July.