Ian Cooper, chairman of Tewkesbury web printer Cooper Clegg, is splashed across a double-page spread as one of the magazine's FHM Heroes.

Naturally the "inky-pawed" Cooper is more than a match for the callow youth sent to interview him, handling such tricky questions as "Once you've murdered an FHM tree, how do you turn it into a magazine?" and "When you bodge an issue do you burn it or send it to WH Smith in Wales?" with typical aplomb.