Checkpoint Systems launches brand-protective security label

Labelling equipment manufacturer Checkpoint Systems has launched a clear label designed to help reduce theft in the retail sector, without compromising a brand.

EP Clear is the latest tamper tag, created to be placed on or inside small high-risk items, and is applied during the packaging manufacturing process.

The tamper tag has a printing and adhesive that makes it tamper resistant, according to Checkpoint Systems.

Farrokh Abadi, Checkpoint Systems’ worldwide president, shrink-management systems, said: "The EP Clear continues our commitment to provide retailers with alternatives that drive lower shrink and higher on-shelf availability.

"Next to the long list of benefits that the range of tags offers today, the introduction of the tamper tag also creates a new level of collaboration between CPGs, retailers, and Checkpoint to address the issue of merchandise sales availability."

The new tag has been tested at two large retailers and has proven to reduce theft by more than 50%, the company said.

It also believes that health and beauty products can benefit from RF label circuits as the labels are small and can protect items such as cosmetics or perfumes, often targeted by thieves and organised crime teams.

Checkpoint can customise the tag, including a basic clear circuit appearance, adding a store’s branding, or even a store-specific ID that carries the store number and address.