Under the agreement, Coral will replace existing manual processes with Canon’s PlanetPress, PlanetPress Watch and PlanetPress Image software suites to automate the production of personalised statements and marketing for its database of telephone customers.

The software accesses data from a range of systems, regardless of the application used to create the data. This information is then manipulated and formatted for personalised print jobs, which can be automatically sorted into Royal Mail batches using Satori’s MailSort tool.

Coral expects to see return on investment within a year.

The process replaces a less flexible set-up that was unable to cope with advertising and marketing opportunities that have arisen since the deregulation of the gambling industry.

Coral CRM business consultant Arshid Mahmud said: “We needed to look at ways to increase customer loyalty and retention due to the changes in the gambling laws, and this meant it was essential we communicated with our customers more intelligently.

“The software has enabled us to have a real-time response rate with our customers. We can also insert additional marketing collateral into our statements, depending on each customer’s habits and interests, and marry this with calendar events to promote further business.”