It has been developed to stop the leaky bucket syndrome, according to marketing operations manager Geoff Hobbin, who developed the package.

He found that a lack of customer service training for staff was potentially losing firms thousands of pounds due to poor customer communications. Were trying to get printers to understand the value they give to their clients, he said.

The pack includes vouchers to send up to three staff to a customer service course held by Canon. The firm plans to train 300 people next year. Also in the pack is an industry-by-industry guide to what printed products they use, and where to find additional customers in those sectors. There are sections on developing variable data and document management services, and information on contracts and tendering and presentations.

The CLC 3200 has exceeded installation targets by 480%, making it the firms most successful launch since the original CLC 1.

Story by Barney Cox