Independent publisher Madafu found Cambrian's eco-friendly production methods chimed perfectly with the outlook of its new vegetarian lifestyle magazine Lifescape.

The 96pp 280x225mm title has a monthly print run of 10,000 copies that will increase further when Comag, the magazine marketing company, takes over its distribution in three months-time.

"We strive to recycle 90% of our waste product and encourage our staff to cycle to work," said Cambrian's sales development director Carrick Wilkie. "It's great to win contracts like this on the back of our environmental efforts."