Business Booster store card plan for Printing.com

High street franchise chain Printing.com has announced that its monthly retail sales to 7 December 2003 broke the 1m barrier for the first time in the companys history.

Chief executive Tony Rafferty said the figure was up 30% on the same period last year, and was a reflection of customers confidence in the companys product offering.

Despite the growth in sales, he said Printing.com sales volumes were 20% under those of the market leaders, and around 1% of the overall market.

"There is still considerable room for growth, he said.

As part of the companys on-going expansion in 2004, it will launch its Business Booster store card in early February, which Rafferty said is the first of its kind to be used by printing outlets.

The card will replicate a buy now, pay later store card, allowing small businesses the option of spreading the cost of printing over a period of months.

Customers can either pay the whole amount off in full or choose to spread the payments, in which case interest will be incurred.

Rafferty said the levels for different businesses would vary, depending on their size and turnover, and once all appropriate credit checks had been carried out.

An additional exclusive franchise agreement has also been taken out to cover the Reading territory, and several other territory franchise agreements are now nearing completion.

In the four-week period to 7 December, Printing.com achieved net invoiced sales of 831,000, a rise of 21% on the same period last year.

Story by Andy Scott