The 500,000 investment had given the company the capacity and flexibility to work anywhere from outdoor to PoS and PoP, he said.
Bovince has also installed Agfa Apogee workflow to handle digital files for the new presses and its other digital kit, including two Xerox lines. It still uses a Svecia direct projection system for its screen presses.
Rosen said Apogee speeds life up dramatically. Output is instant and its 24 hours a day.
The firm went with NUR over other suppliers as its presses offered better price performance. NUR UK sales manager Steve Lakin said screen printers were increasingly looking at wide-format digital machines because they were more suitable than screen presses for short-run, fast-turnaround jobs.
In the past the cost of consumables wasnt cheap enough to justify the investment but now, with the speed of the Fresco and aggressive pricing of consumables, it enables a lot of them to look to digital as complementary to screen, he said.
NUR has now sold 15 Frescos in the UK.
Meanwhile, Rosen has also been appointed to the governments new steering group on corporate social responsibility (CSR), working with Stephen Timms, the minister for CSR.
He joins representatives from firms such as British Airways, Scottish Power and Whitbread Group.
Bovinces current CSR activities include involvement in the Big Book project, the print educational initiative for primary schools.
Story by Gordon Carson
