Chief executive Tony Jones was introduced as the man who saw such a bright future for the company he ended up buying it.

Jones said he had decided on the innovative scheme as he had both a huge belief in the business and in the people that work within it.

Each employee was entitled to 800 shares in the Welsh magazine printer.

In the next five to 10 years when an event such as a sale or an MBO takes place, the full value of the shares can then be redeemed.

The tax charge on any value realised by the employees should be minimised or even eliminated when the shares are sold.