The Guildford-based firm designed and produced mailers that focused on AMSs work with one of its clients Vodafone. Two mailers have been sent out to different target groups, with one incorporating a puzzle. The other is a personalised A4 wallet including translucent paper and images of Vodafones sporting sponsorships.
It follows a campaign, also by the Karran Group, run at the end of last year that included the mailing of a 200 remote control Ferrari wrapped in a satin chequered flag. The car was packaged in a cardboard box and 200 were sent throughout Europe with 2,000 personalised wallets also posted.
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