Amcor prints Dodgers packs

Two new packaging designs have been printed for Burtons Foods first extension of its Jammie Dodgers biscuits brand.

Bristol-based Amcor Flexibles was responsible for the printing of the packs, which include the two additional flavours Jammin' with Vimto and Vanilla Thriller.

Diverse Images in Mold, Flintshire, handled the repro for the packaging, which now includes illustrations to communicate the "fun and cheekiness" of the brand. Last year the company won a lucrative contract for Kellogg's flexible packaging.

Burton's Foods declined to comment on the value of the deal or specific volumes.

Jammie Dodgers are available in a 150g pack containing eight biscuits and a 300g pack containing 16 biscuits. The iconic children's biscuit was rebranded in 2001.

Burton's Foods is the second-largest biscuit manufacturer in the UK, and was originally founded as Burton's Gold Medal Biscuits in 1935.

Story by Andy Scott