60 seconds with PCL Digital

PCL was formed as Professional Communications Ltd in 1972 as a typesetter, before moving into repro in the 1990s.

PCL Digital was formed in 2006 with the firm’s first HP Indigo install. Managing director Nick Westley-Smith says: ”Our doors are always open for a chat and a fresh coffee… our print is the only instant you’ll find here.”

Where are you based?

Five minutes from Birmingham City Centre, in a purpose-built 372m2 building

How many staff do you have?

A dedicated team of seven

What does your firm do?

Solely short-run digital work, ranging from business cards to PUR perfect bound reports. We have created a niche business printing white ink on very creative papers

What’s your typical customer?

Trade printers, print managers, creative agencies, local government, SMEs and customers looking for last minute print after being let down by the internet printers

Which areas do you serve?

High percentage in and around Birmingham, some national, and London increasingly due to our white ink printing

What’s your USP?

Personal service, identifying and resolving potential issues other printers send back in a box

What’s your mission statement?

Creating print partnerships, adding value

What equipment do you run?

Seven-colour HP indigo 5500 press complemented by full in-house finishing suite of Duplo and Morgana equipment

What’s been your proudest achievement in the past few years?

Seeing the company grow in the face of a very tough economic climate

What’s your team’s favourite biscuit?

Has to be Krispy Kreme doughnuts