Features

60 seconds with Pavement

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People

Pavement was formed in February 2013 when Shea Kelly (right) and Bill Greenwood decided to build a company “we’d like to work with as clients”. The firm is continually looking at how things can be done better and faster and it seems to have worked; two and half years on Pavement has an enviable and growing client list.

Where are you based?

Pavement is based in Butlers Wharf, Shad Thames, London

How many staff do you have?

Five full-time and three regular freelancers

What does your firm do?

Retouching and content production for both online and offline

What’s your typical customer?

Premium brand owners and retailers

Which regions do you serve?

We’re international

Which markets do you serve?

Primarily fashion, automotive, property and yachting

What’s your USP?

Knowledge, experience and production values. We listen to our clients, learn what will work for them, and provide a best-fit tailored solution

What’s your company’s motto?

‘Disrupt or be disrupted’ – okay we stole it, but it makes sense. We have to evolve everyday or get left behind

What equipment do you run?

Lots of Macs, ZFS server, 24TR of data storage, a GMG proofer, an Xbox and
a kettle

Where do you see your business in five years’ time?

That’s impossible to answer. Anyone who has spent any time in the company of a teenager with a phone will know the media landscape is going to be a very different place when they turn into tomorrow’s consumers. Content is king, and our clients will need lots of it

What’s your team’s favourite biscuit?

Doughnuts rather than biscuits, the ring ones with icing on top, OMG!

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