The Totally Integrated Mail Output Solution (TIMOS) is one of four key products from the German company that will be demonstrated via video presentation in Lucerne, Switzerland from 11-15 February.
The machine, which offers envelope production, individual printing and inserting in one pass has already won two industry awards since its launch at Drupa 2012. W+D has yet to announce its first sale of the TIMOS but it is understood that the the firm is in numerous "high-level" talks with prospective buyers.
Also being presented on W+D’s stand at the Lucerne Messe next month will be the manufacturer’s W+D 320 envelope production system which offers in-line cutting, foil-patching, scoring and perforating with speeds up to 21,000 envelopes per hour.
Delegates visiting the W+D stand at the Swiss event will also see video demonstrations of the W+D 234d industrial, high-speed inkjet envelope printer which can run at up to 30,000 an hour, while the fastest product in the company’s inserting line, the W+D BB700, which processes formats from C6 to B4 at 16,000 cycles per hour, will be presented.
Thorsten Jost, vice president sales and marketing at W+D Direct Marketing Solutions, said: "Hunkeler Innovationdays is the ideal environment in which to showcase our solutions and share our vision for empowering the envelope."
Jost highlighted the findings from a recent study carried out by market research firm Neilsen which indicates that well-targeted direct mail was effective in driving response.
He added: "The study reveals that the printed envelope represents the most effective mailing option compared to email, self-mailers, wrappers and standard envelopes, delivering the highest recall value and at 84.5%, it has the highest open and read rate of all media.
"Moreover, no other mailing variation motivates recipients more to pass on content to friends and acquaintances. These findings point to significant opportunities for commercial direct mail producers and marketing services providers to increase quality and productivity of printed envelopes, and to incorporate sophisticated personalisation to add further impact."
