According to the manufacturer, the grade was designed to be a "one-stop shop" for customers looking for quality and environmental excellence in a text and cover range.

Mohawk said that the Loop range, which is FSC accredited and carbon neutral, is made using the highest post-consumer waste (PWC) content possible for premium papers, with many items made from 100% PCW.

Loop also incorporates Inxwell, the patented surface treatment by Mohawk that is said to offer better printability. The company will start with a range of 24 items in the UK.