The manufacturer is showcasing a range of equipment at the site including its latest Acuity flatbed printer and a range of pre-press and plate production kit, all managed through a central XMF workflow hub.

The focal point of the new showroom is a coffee bar setting, which is used to showcase a raft of different wide-format media and substrates. These include printed floor vinyl and printed wallpaper.

In addition, the facility features both a 'Show-Off Wall' used to demonstrate creative print applications and a 'Test Drive Wall' to exhibit Fujifilm’s euromedia range.

According to Graham Leeson, marketing communications manager at Fujifilm Graphic System Europe, the facility also provides a functional environment to demonstrate the companies expanding product range.

He said: "We are hoping we will spark the imagination of printers coming to our showroom so that not only do they go away with new ideas, but they can gain a full understanding of what our products can help them achieve.

"We intend to change the theme in our showroom regularly and will focus on highlighting the innovations that our customers are proactively creating."

Earlier this month Fujifilm launched the latest version of its remote proofing tool XMF Remote R7 which includes an iPad application for the first time.