Egmont moves Bin Weevils brand into print with magazine launch

Egmont has moved its successful children's website, Bin Weevils, into print for the first time with the launch of a new monthly magazine title.

The publishing group launched the first issue yesterday (15 February), priced £2.99, with an initial print run of 100,000 copies.

The magazine is a brand extension of the Bafta award-winning online entertainment platform, which targets 7-13 year-old children.

Bin Weevils' print edition has been printed by Southernprint with covers printed at Wyndeham Plymouth.

The title comprises 40pp text and a 4pp cover, printed on 70gsm Norcote Super stock with the cover on 150gsm Lumipress Gloss

Bin Weevils magazine features games, online interaction and six free gifts with issue one.

Egmont said it will promote the magazine's launch with an online marketing push through the BinWeevils.com website and TV advertising on CITV and Nickelodeon.

Debbie Cook, director of magazines at Egmont UK, said: "We are delighted to be adding Bin Weevils magazine to our market leading portfolio.

"We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game."

Earlier this month, Egmont announced a revamp of its Thomas the Tank Engine portfolio including the launch of a new magazine and collection of storybooks.