Denny Bros' Fix-a-Form labels used in UEFA EURO 2012 promotion

Label printer Denny Bros has teamed up with SCA Packaging for the first time to promote UEFA EURO 2012 official sponsor Canon.

Denny Bros’ Fix-a-Form multi-page labels were chosen as a suitable solution to deliver details of Canon’s promotional competition to a pan-European audience, in 15 languages, with one label.

Two 8-page Fix-a-Form labels were designed for Canon’s DSC and DSLR camera packaging, measuring 75x75mm in both left- and right-hand opening versions, as well as a third 150x150mm right-hand label for printer boxes.

Canon’s ‘Power to Celebrate’ promotion invites buyers to enter a competition online with a chance to win tickets and footballs.

Denny Bros is celebrating 35 years of the Fix-a-Form brand this year, which provides compact labels for a number of products across pharmaceutical, food, chemical and promotional sectors with clients such as Unilever, GlaxoSmithKline and Gü.

Nicola Salisbury of Denny Bros said: "The Canon brand is showing how effortlessly it can roll out a competition that is fit for one of the most anticipated sporting events of the year.

"Fix-a-Form is increasingly specified as the answer to multi-language challenges such as this one to get the fine detail of the competition across to an exceptionally widespread audience."

SCA Packaging account manager Stephen Black added: "The Fix-a-Forms produced are outstanding in terms of quality and performance – something we can expect to see more of during UEFA EURO 2012."