Delta, which has just opened a print facility in Los Angeles, opted for the press as part of a bid to expand its digital printing offering and for the machine’s productivity and format.

Chief executive Jason Auluk said: "We like to stay at the forefront of new technology. The 20000 will enable us diversify our offering and fulfil a lot more applications in areas such as label printing."

The Indigo 20000 will be commercially available from 2014.