ASAP UK managing director Jason Terry said the company analyzed various options before returning to Seiko for its latest investment.
He said: "There are several other options out there, but we didn’t feel any of them offered what we already had with the Seikos. We were used to the way the machines operate, their menu systems, their capabilities and their general operation.
"We decided that what isn’t broken doesn’t need fixing and we were delighted to take on another three ColorPainter W-64S machines from City and West Solutions."
Last October, ASAP UK entered the digital short-run production print arena after investing in a Konica Minolta C6000 digital press.
When it came to its new wide-format spend, Terry said it had initially set its sights on a larger machine before deciding on the 1,626 mm-wide W-64S models.
"We did consider one of the larger ColorPainter H-104S printers, but felt that having smaller printers gave us more flexibility to react and respond rapidly to our customers, which is the cornerstone of our business," he added.
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