The Huddersfield-based business has been awarded a "long-term" contract to produce the charity's supporter communication collateral, which will comprise personalised mailers.
The contract was initially due to begin in the first quarter of 2011 but the transition from incumbent provider Mailcom took place earlier this month following Mailcom's administration in December 2010.
Adare is producing bespoke, targeted mailings for the wildlife charity aimed at retaining members and encouraging future activity by incentivising supporters.
The contract comes on the back of a recent £3m investment in new digital print and enclosing machines including dual InfoPrint 5000 digital print engines, two CMC hi-intelligence enclosing machines and two Jetstar postal sortation units.
Darren Flint, marketing procurement manager at RSPB said the time was right for the charity to communicate with supporters in "an ever more applicable and timely way".
"This means that we need to move away from standard messaging and instead issue highly personalised communications that are relevant to each of our individual supporters," he added.
Robert Whiteside chief executive at Adare, said: "Our continual investment in people, processes, equipment and technology has given us a robust and flexible platform from which we are able to support RSPB as their business requirements change".
Adare currently employs 700 staff across 30 locations in the UK and Europe. It has a turnover of around £135m and clients include HMRC, Whitbread and IBM.
Are you looking to upgrade to UV LED technology?
Learn why Grafiche Antiga chose GEW’s LeoLED curing system when they upgraded their sheetfed press.
Have your say in the Printweek Poll
Related stories
Latest comments
"Oh woe is me! A very sad announcement indeed.
The Xerox Nuvera was, is and will always be very close to my heart.
I was fortunate to be part of the Xerox marketing team in the UK when the Nuvera was..."
"Isn’t Boltaroo, based on the iGen platform, also built in Webster?"
"They dont seem to be wearing make up? SbF"
Up next...
New press runs at 52m/min
Printed Easy boosts labels firepower with first inkjet
Five dates around the country
HP roadshow flags up Drupa launches around the UK
Kolbus Autobox AB300 installed
Dairi-Pak makes productivity leap with new Autobox
Keynote speech