Quality Awards 2014

Real Digital is making a habit of this. Last year it came top and the year before it was runner-up in this category, by balancing smart use of data and high-quality creativity.

Maybe it was the excellent lift and detail on all those uncoated text sections. Or perhaps that dense black on monochrome imagery worked its magic. Whatever, since moving to Park in 2013, It’s Nice...

The customer wanted its labels to resemble leather-bound books, but there is no disguising the talent that helped Label Apeel win this category for a second year running.

Typical FMCG fare may be short on shelf life and lower in value, but Sherwood Press ensured longevity of impact and lustrous looks in print to jump from being a finalist in 2013 to take the top spot...

This category was no pushover. Judges heaped praise on the overall standard “but this particular one simply shone and showed simple things done well and complicated pieces produced beautifully”.

Every one, insisted the judges, was a winner: “Really impressed; these submissions debunk the myth that quality is digital’s Achilles’ heel.”