Marketing

(L-R) Integrity Connect's Dave Meredith and David Wright with Steve Basnett from the Bowe Group

Integrity Connect supports growth with Bowe investment

Integrity Connect, part of the Integrity Communications Group, has taken on a Bowe Fusion Cross dual channel high speed inserter to support the division’s substantial year-on-year growth.

Agency boss barred over BBL abuse

Yet another case of Bounce Back Loan abuse has resulted in a lengthy ban for the owner of a creative services and digital marketing agency.

Turner (R): Printed OOH advertising is affordable, accessible, and massively effective

UK outdoor advertiser doubles billboard portfolio

UK outdoor advertising host 75Media has acquired 595 new roadside paper billboards, doubling its billboard portfolio and leapfrogging competitors to become the UK’s second-largest roadside billboard...

Global ad spend to top $1trn for first time

Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet.

Route 1's marketing for the scheme promises a tiered reward system for returning customers

Route 1 launches loyalty scheme for return customers

Route 1 Print, the trade arm of the £58m Bluetree Group, has launched a loyalty scheme offering discounts and rewards to return customers.

The magazine will be distributed at a special tie-in brand activation event at Wembley station

Warners prints special edition Taylor Swift bookazine

Publishing house Hearst has released a special edition Taylor Swift bookazine, printed by specialist short- and medium-run magazine printer Warners Midlands.

IV Creative's leadership team took the reins of the combined entity in late July

DPS Digital merges with sister agency

Digital card specialist DPS Digital has merged with its sister company Intervino to form a full service e-commerce agency.

Flow Group employs 29 staff across its five brands

Flow Group launches “five-minute” leaflet web-to-doorstep service

West Yorkshire mailing and print marketing company The Flow Group has launched a new web-based leaflet distribution portal that allows customers to create a mailed leaflet campaign in just five...

Google's new plan is to allow third-party cookies, in parallel with its own system

Google’s cookie flip-flop a hiccup for mailers

Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.

Q2 2024 saw a net increase of 17.2% in the companies expanding their events budgets

Strongest marketing budget growth to benefit wide-format and mail

The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.