Marketing

Integrity Connect supports growth with Bowe investment
Integrity Connect, part of the Integrity Communications Group, has taken on a Bowe Fusion Cross dual channel high speed inserter to support the division’s substantial year-on-year growth.

Agency boss barred over BBL abuse
Yet another case of Bounce Back Loan abuse has resulted in a lengthy ban for the owner of a creative services and digital marketing agency.

UK outdoor advertiser doubles billboard portfolio
UK outdoor advertising host 75Media has acquired 595 new roadside paper billboards, doubling its billboard portfolio and leapfrogging competitors to become the UK’s second-largest roadside billboard...

Global ad spend to top $1trn for first time
Global advertising spend is due to breach the $1trn (£760bn) mark for the first time, thanks to massive growth in spending through tech giants Meta, Amazon and Alphabet.

Route 1 launches loyalty scheme for return customers
Route 1 Print, the trade arm of the £58m Bluetree Group, has launched a loyalty scheme offering discounts and rewards to return customers.

Warners prints special edition Taylor Swift bookazine
Publishing house Hearst has released a special edition Taylor Swift bookazine, printed by specialist short- and medium-run magazine printer Warners Midlands.

DPS Digital merges with sister agency
Digital card specialist DPS Digital has merged with its sister company Intervino to form a full service e-commerce agency.

Flow Group launches “five-minute” leaflet web-to-doorstep service
West Yorkshire mailing and print marketing company The Flow Group has launched a new web-based leaflet distribution portal that allows customers to create a mailed leaflet campaign in just five...

Google’s cookie flip-flop a hiccup for mailers
Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.

Strongest marketing budget growth to benefit wide-format and mail
The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.