Marketing

Google's new plan is to allow third-party cookies, in parallel with its own system

Google’s cookie flip-flop a hiccup for mailers

Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.

Q2 2024 saw a net increase of 17.2% in the companies expanding their events budgets

Strongest marketing budget growth to benefit wide-format and mail

The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.

Ward (R): "We understand the rules of retail marketing and how to break them"

Altavia merges creative and production agencies

Retail marketing group Altavia has merged two of its subsidiary agencies into a single entity, called Altavia UK.

(L-R) Phil Newton, Rob Newton and new managing director Melissa Shackleton

PSE appoints new managing director

Family-run business PSE Agency has appointed Melissa Shackleton in the new role of managing director, marking the team’s first executive shake-up since the company was formed 30 years ago.

Adobe hit with lawsuit over subs

Adobe is facing a government lawsuit in the US alleging that the software giant’s subscription policies have violated legislation designed to protect consumers.

Barbeary calls time on stellar career

Paragon client development director Nick Barbeary will retire at the end of this month after nearly 35 years in the industry.

Boon leaves Webmart after 18 years, most recently as its CEO

Ex-Webmart CEO Richard Boon launches creative agency

Richard Boon, outgoing CEO at Webmart, has launched into his next venture with the founding of global content marketing agency Oh Six.

Herbert and Moules promoted at Eight Group

Eight Group has made two promotions on its executive team as the business reshapes to reflect its expanded services offering.

Antigro's AI tools can cut out a pet's shape for a custom pillow print

Antigro launches ‘Try & Buy’ scheme

Print personalisation software firm Antigro Designer has partnered with Polish print-on-demand textile specialist Print Logistic to launch ‘Try & Buy’, a scheme where customers can try Antigro’s...

Fastsigns' videos playfully pit teams against each other. Image: TikTok

Hundreds of thousands tune in to Fastsigns Manchester TikTok

Fastsigns Manchester has racked up hundreds of thousands of views on social media video platform TikTok with a series of football team and band-related print videos.