Scribbler and Fujifilm partner on instant greetings card kiosk

Each kiosk will house a Fujifilm CX3240 printer
Each kiosk will house a Fujifilm CX3240 printer

High street greetings card retailer Scribbler has teamed up with Fujifilm on an instant greetings card kiosk that enables Scribbler greetings cards to be printed on-demand using Fujifilm print technology.

The kiosk will hold over 1,000 designs, allowing retailers to always have stock of the most popular designs.

New Scribbler content and designs can be uploaded onto the kiosk overnight, ready to sell the next day, enabling locations to quickly respond to trends and seasons and removing the need for stock deliveries.

Once a customer has selected a card design using the inbuilt software, it will be printed within the kiosk on specific 320gsm heavyweight greetings card stock.

The small footprint of the kiosk, which will house a Fujifilm CX3240 printer, will save retail space and reduce waste from over-stocking. This was anticipated to be a particular benefit during key retail seasons, like Christmas and Valentine’s Day, where stock can quickly become outdated.

Scribbler and Fujifilm said the venture would enable retailers to significantly strengthen their greetings card proposition or enter the market for the first time.

Chris Chater, head of commercial development at Fujifilm UK, said: “With the introduction of the Scribbler/Fujifilm kiosks, not only will retailers be able to reduce footprint, stock holding and waste, but consumers will be able to choose and print the perfect card instantly.

“With thousands of designs and templates that can be updated and added to regularly, no customer will leave disappointed that they haven’t found the right card.”

Tom Procter, a member of Scribbler’s founding family and responsible for business development, added: “We are hugely excited to be working with Fujifilm, as well as our partner designers to launch what is, effectively, a Scribbler store in a self-service kiosk.

“The beauty of the kiosk is that it lends itself to be sited both within all types of traditional retailers as well as in all manner of other locations, from corporate offices to educational establishments, entertainment venues to travel hubs.

“The user experience and resultant product quality are fantastic. It feels really exciting to be innovating and taking greeting cards where they have never been before.”

The number of kiosks for the initial roll-out was not disclosed.