What did the job entail?
Wine producer Gusbourne Estate wanted to create an elegant range of boxes for its English sparkling wines produced at its 200-hectare estate in Appledore, Kent. The client wanted boxes that reflected the class of the wines while also packing a punch on-shelf.

How was it produced?
Hull-based UV litho printer Oriel produced the packs using MirriNor, Smurfit Kappa and Mirri’s joint venture microflute board, which in this case was laminated with rainbow film.

Color Logic software plotted a white mask onto the desired non-reflective areas of the board before printing it four-colour UV using a six-colour Heidelberg Speedmaster CD press.

The boxes were finished at Celloglas’ Leicester plant with Cellolam matt lamination and Celloscreen Spot Gloss High Build UV Varnish, specially formulated to emphasise the high-level of detail on the boxes. The cartons were then embossed using a new type of die created by Lasercomb for microflute materials.

What challenges were overcome?
Oriel business development director Chris Holmes said: "We have done this sort of project before so it went very well. The climatised material arrived and it went through the presses very easily."

What was the feedback?
Gusbourne Estate owner Andrew Webber said: "We wanted to use a packaging material that was produced in the UK, like our wines, and we were attracted to the fantastic aspects of the MirriNor material.

"We were able to create a completely bespoke box design using a range of decorative finishes that created an appealing and elegant box."