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Keeping up with the march of progress

Keeping pace with technological innovations is a must for marketers. It is also a huge must for printers who, already producing the medium required to work in tandem with many new technologies, may soon find themselves called upon to advise on the digital side of things too.

Growing appetite for communication

"The more conversation goes on between printers and designers, the more we can keep taking things forwards,” says Rapidity’s Paul Manning, during PrintWeek’s roundtable discussion with students on Brighton University’s graphic design course. And this pretty much sums up why we’re here.

Print enables inspiration to take flight

You can almost touch them. In fact you can almost feel just how satisfying it was to make them. Admiring this year’s Power of Print cover’s origami cranes, you’re instantly connected with the appeal of crafting something, of holding something unique, tangible and tactile in your hands.

New tech opens up short-run options

What do the London Philharmonic Orchestra (LPO), esoteric football magazine Pickles, and newly married Lydia and Jamie from Sheffield have in common? Answer: they’ve all produced their own newspapers – proper, printed newspapers just like the familiar broadsheets and tabloids found in any newsagents – using the nifty easy-to-use system created by Newspaper Club (www.newspaperclub.com).

Print sets the beat at the heart of the marketing mix

For decades print was a medium of choice for marketers. Like TV and radio, it was a well proven method that delivered measurable ROI. Then the internet, email and SMS messaging came along and suddenly print’s dominance was threatened.

Screen time is not just a passing fad

That’s the problem with a trend. By its very nature it’s an obsession with the very latest new thing. Great while it lasts, there’s also the inevitable moment when you question why you ever thought wearing dungarees and a backwards cap, or filling your house floor to ceiling with ironic taxidermy, was the only way to go.

Youngsters predict a future full of print

Print is a foreign concept to the under-30s. They don’t understand it. They don’t want it. They don’t need it. Or at least that’s what some would have you believe. The reality, however, is quite different. Not only is there plenty of anecdotal evidence to prove youngsters’ affection for print, the numbers support it too.

Print is inked into the fabric of life

Even with the highly experimental cuisine, a world without print is no fun at all – just one day without print is a struggle to get through.

Printers in all sorts of unusual places

How fast does your factory travel? What do you do with the excess hay? Who feeds the deer? Perhaps not the sorts of queries your average printer has to face, but for some they are part of the working day

Temporary staff: the benefits of a helping hand

Leaner times mean smaller headcounts and, in many cases, that means hiring in temps to help cope with peak periods, but there are pitfalls to watch out for

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