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Direct mail ROI increases as unopened volumes fall

500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.

Printfine targets growth with UK first

Printfine hopes to increase turnover by 25% over the next 12 months after revamping its press hall and broadening its product range with the purchase of a new B1 Komori, which heralds a UK first, and Technotrans peripherals.

Public sees direct mail in fonder light, survey finds

Public perception of direct mail is improving, with almost half of consumers seeing it as good business communication, according to a recent survey.

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