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Your clients are your best salespeople

It’s often said that the most effective salespeople in any business are its customers. A few well-placed words from a current client to a prospect can do more to win a deal than even the smoothest salesman.

New year predictions: Mark Handford, Pureprint Group

It’s safe to say that Christmas 2015 was slightly more relaxing for Pureprint chief executive Mark Handford than 2014, partly because this Christmas was spent on the beach but largely because this time last year he was finalising £5.3m investment from Business Growth Fund and simultaneously acquiring a majority stake in Newcastle upon Tyne-based Imprint Group.

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