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Welcome to the 2014 Packaging & labels report

Print for packaging proved to be one of the most resilient sectors in the recent downturn, with many exponents reporting significant growth at a time when their marcomms peers were battling to keep their heads above water.

AR offers a means to put value back into printed products

Exploding labels, barking magazines, personal catwalks in your living room... Until now this level of interaction through the traditional medium of print has been a fantasy, but now the printed page is literally being brought to life through the use of augmented reality (AR).

The Olympic sport of logo bashing

Nothing equals a new logotype for fomenting public outrage. Arguably, the disquiet that greeted the introduction of the logo for the London Olympic Games was unprecedented in its venom and immediacy. As 400,000 of public money has been expended on the branding, I guess the right to criticise cannot be denied.

Demand for designers will not die

If pressed to identify the two most glamorous occupations in the graphic arts, I would be inclined to nominate those of a designer and of a salesman.

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