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Royal Mail launches DM website to showcase cross-media integration

The Royal Mail has launched a new online resource aimed at helping marketers get the most out of their direct mail campaigns and how it can integrate with other electronic media.

Transpromo use is on the up but some sectors lag behind

Transpromo is gaining ground in some areas, according to a study from direct communications company GI Direct. Of the UK's top 100 loyalty schemes, 14% now print targeted transpromo adverts in the white space of loyalty statements. The study ranked the loyalty schemes by the scheme-owner's turnover, and statements were studied to find out whether white space was being used for personalised cross-selling or third-party advertising.

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Virgin Atlantic's telescopic mailing

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