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Brands strive to profit from the personal touch

To say last year’s Share a Coke campaign was a success would be something of an understatement. As teenagers and mums alike rummaged through chiller cabinets (and Wilhelminas and Wilfreds begrudgingly contented themselves with ‘Will’), volume sales for the brand grew 3.9%. And its YouGov Brand-Index Buzz ranking jumped from 25 to 7.

New tech opens up short-run options

What do the London Philharmonic Orchestra (LPO), esoteric football magazine Pickles, and newly married Lydia and Jamie from Sheffield have in common? Answer: they’ve all produced their own newspapers – proper, printed newspapers just like the familiar broadsheets and tabloids found in any newsagents – using the nifty easy-to-use system created by Newspaper Club (www.newspaperclub.com).

Push back the creative boundaries

Print may not have the 'geek appeal' of the latest digital multimedia toys, but from a creative point of view, the field has never been more exciting. Jo Francis examines some innovative examples

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