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Around the world in 8 prints

Print is constantly being challenged to push the boundaries of what’s possible to ensure that it maintains its key position in the marketing mix. As the following examples from the past 12 months show, printers worldwide are doing their bit to ensure the medium remains relevant.

CRP unveils exanding beer pack ice bucket

CRP Print and Packaging has worked with brewer Miller Brands UK to develop a corrugated retail beer case that expands when opened and holds ice to chill beer bottles.

Killer app: Gilchrist soups up labels for Heinz range

Heinz has undertaken a rebranding of its range of Big Soups in a bid to give the range greater shelf impact. The company tied with packaging branding business Gilchrist, design firm Cowan, litho printer Darley, Fuji Seal and Dutch company Verweij Labels for the project.

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