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Market for digitally printed textiles will blossom in 2013

Wide-format relies on trends in overall advertising spending, outdoor advertising, retail/indoor and events businesses.

Go into wide-format with open eyes

Fespas Directors Summit, which took place in Geneva at the end of March, heard that in the massive marketing shake-up, print was likely to be one of the media that benefited, rather than lost out, as brands sought to get closer to customers on the high street.

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