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Printed DM ROI is on the up as unopened volumes fall

In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

The strength of the SMP points to a positive future for DM

The Strategic Mailing Partnership (SMP) is having a makeover. The partnership was first launched back in 2008, to give mailing houses more of a say in the future of the industry.

Campaigns reaffirm that print works

Despite Brexit fears, weak global growth and ongoing government spending cuts, spending on marketing rose in the first quarter of this year, according to research by The Institute of Practitioners in Advertising (IPA) last month.

Pendulum is swinging back to print

A sell-out group of print buyers was given an expert run-through of the benefits of inserts, and how to get the best out of them at a recent DMA event.

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