Search results for

Results 1 to 10 of about 11

Sort results by: Date | Relevance

Has email been pipped by the post?

With technology ever advancing, the past few years has seen an inevitable digital overload that has in some cases led to a resurgence for more traditional, tactile mediums.

Snap vote is a party for political print

No matter where your political loyalties lie, the General Election is a big deal for the print industry. While the potential business impact of the parties’ policies is outlined in our feature on page 22, here we focus on how the election has impacted print, and how some companies have turned it into an opportunity.

Printed DM ROI is on the up as unopened volumes fall

In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

The strength of the SMP points to a positive future for DM

The Strategic Mailing Partnership (SMP) is having a makeover. The partnership was first launched back in 2008, to give mailing houses more of a say in the future of the industry.

Campaigns reaffirm that print works

Despite Brexit fears, weak global growth and ongoing government spending cuts, spending on marketing rose in the first quarter of this year, according to research by The Institute of Practitioners in Advertising (IPA) last month.

Pendulum is swinging back to print

A sell-out group of print buyers was given an expert run-through of the benefits of inserts, and how to get the best out of them at a recent DMA event.

Could new charity regulations increase use of direct mail?

There is likely to be change ahead for printers that produce charity mailings after the government agreed to create a new register, the Fundraising Preference Service, to which members of the public could subscribe to opt out of all charity contact.

Whistl suspension hits market evolution

The decision by the UK’s second biggest postal services provider Whistl to suspend final-mile delivery services last week, putting 2,000 jobs at risk, has put back the evolution of a market economy for letter delivery.

Confidence crisis is print's opportunity

In tough times, marketing budgets are typically the first to be squeezed. And this, as any printer working with marketers will tell you, has certainly held true over the past few years.

Search filters:

By section

Briefing Iconremovefilter

By category

DM Iconremovefilter

Click on a filter below to refine your search.

Add Search Filters:

By Date

More...

Latest comments