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Cross-media first for Rugby World Cup

The Rugby World Cup – which starts today – will provide a unique opportunity to measure the effectiveness of cross-media engagement combining print and digital media.

Teamed with comms tech, print can perform marketing magic

Near-field communication (NFC) has been primed to become ‘the next big thing’ in technology circles for a few years now and it has been pushed further into the mainstream over the past few weeks with the launch of Apple Pay and Barclaycard’s bPay developments.

Print is still the consumer’s choice when it comes to reading

Independent research commissioned by paper pressure group Two Sides has revealed consumers much prefer to read news and magazine content, complicated information and bills in print rather than on screen.

Expand your mindset to deliver it all

The hardest part was the change in mindset.” Two years ago, Simon Tabelin was managing director of a five-staff print business operating out of a basement in West Hampstead. Today he is managing director of a business that is unrecognisable in all but name: Brilliant Media.

Latest studies reveal a real feeling for print products

Once upon a time print was the only mass media around. If anyone wanted to convey information or ideas – whether fact or fiction, for business or pleasure, or selling and telling – then print was the go-to means of distribution.

New strategy at Grafenia

Grafenia has switched strategy and expects its Marqetspace and Nettl offerings to become “the mainstay” of the group’s business over the next three years.

Grafenia highlights mixed fortunes in trading update

Grafenia is confident of hitting targets for its new initiatives, cross-media design service Nettl and trade division MarqetSpace, but has warned on profits for the full year, according to an update from the PLC.

Star product: Arjowiggins Alive

A ‘digital’ paper that opens up a range of applications.

Playing the name game

Printers, on the whole, are not a bashful bunch. They are proud of their work, their skills and their machines and they will happily tell you as much.

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