St Ives Plymouth was printing the 102pp London-based title, which cost £2.95 and promised to focus on arts, property and ‘shameless luxury’.

In a statement yesterday, publisher So London Publishing said: “We are sorry to announce that So London magazine is to cease trading as of today (28 March).

“Having tested the market with the first three issues, we feel that there is no long-term future for the title in the current marketplace.”

Mike Ironside, managing director of So London Publishing, said: “Everyone has put in a tremendous effort in producing these early editions and I am extremely proud of all of their efforts”.