Managing director Bradley Slade told PrintWeek that the 2.5m wide flatbed and roll-to-roll printer was installed last month as part of an annual rolling investment programme "to keep up with advancements in technology".
"We are also focusing on software and workflow platforms to make it easier for clients to interact with us," he added.
SMP digital print and production director Mark Turner said the Durst Rho P10 250, which is a continuous industrial printer, was a great addition to the current plant list.
"The print quality of the Durst P10 250 is an amazing leap forward in today’s marketing," he said. "It gives the print quality of the Durst Lambda with the speed and cost advantage of the hybrid configuration.
"SMP will use the P10 flexibility to increase production and sales printing in any substrate from glass to corrugated board."
The company also expanded its flatbed capabilities last year with the installation of an Agfa M-Press Leopard.
Agfa recently announced it would be discontinuing the machine. Slade said SMP would continue to use the machine for now "but with continuous investment who knows what will come up in the future".
London-based SMP Group, which had a turnover of £31m in 2012 and is projected to have a turnover of £35m this year, is also looking to add to its 162 members of staff.Tweet